I’m Ron, a Dutch graphic designer in Budapest.
Panther
Panther footwear is a shop selling elegant women footwear like JLO. The fact that it's women footwear only, makes it much easier to design then a combination of women and men because you don't have to look for a style which covers both audiences. The only tricky part was that the name is not exactly feminine. And to show an abstract panther quickly looks like several male type of logos we already know like jaguar or puma. What hasn't been done much is to show just the head and if you make it clearly look like a very elegant female cat it can be done.
- Client —
Brazil
- Product —
women footwear
Casale Eline
Casale Eline is situated in a typical Italian countryside not far from the sea. The logo had to reflect the nostalgic, historic atmosphere of a place where time stands still. Inspiration was found in an old church tower in the park itself. Putting in a circle the yellow background looks like a sun. By putting the words somehow random but connected to the circle gives a nice unusual but still balanced composition. The website is designed in the same atmosphere but still practical and user friendly.
- Client —
Lettow Studios
- Product —
holliday park
- Link
Bosch
In this job I signed for the illustration work. The given concept was to put two irons together and a hart is formed. Headline: "Out of love for your clothing". A little deforming was needed to make a real nice hart shape of the product but that was still acceptable. A blue background makes the steam look like clouds and gives some kind of heavenly touch which resembles the protection and soft treatment of your clothes.
- Client —
Vurig Media
- Product —
ironing solutions
Tomkins
Not many visuals come to mind when thinking about a new logo for a company dealing with Intellectual Property law. Something simple and clever was needed to give a smart and refined feeling to the name. I little twist in the begin letter 'T' of 'Tomkins' turned out to be be enough.
- Client —
Concept Brigade
- Product —
Intellectual Property law
Kultart
Kultart supplies media in cultural environments like theaters and cinema's. I wanted to give it an artistic touch. The word Kultart is constructed from two different shapes, the curve and a simple line. It's a very basic and simple way of constructing the letters and therefor more artistic like the bauhaus movement and suprematism.
- Client —
Roxer 2.0
- Product —
cultural media
Toshiba
Toshiba is of course better known as a big player in notebooks but their product range in CT, MRI, ultrasound and X-ray is quite extensive as well. These products are all some kind of huge scanners which take pictures of the body inside. It's all about imaging. The machine with the best, most detailed picture is the winner. Behind taking the best picture is the best technology available. So I started to look for ways to visualize this technology and I came up with a wireframe surrounding the product as if the product was creating it. Each product was given a different frame. Different enough to sense the difference in technology but similar enough to realize its all part of the same Toshiba family.
- Client —
Kontrast Kommunikatie
- Product —
MRI
- Link
De Blauwe Boot
De Blauwe Boot makes tailer made furnitures for Private people, schools and businesses. The owner lives on a boathouse which has a blue curved roof and therefor this boathouse is known as De Blauwe Boot (The Blue Boat). A company name was born and this is also why the logo and the site have this maritime character.
- Client —
Inventeers
- Product —
Tailor made furnitures
- Link
Mio
This 'sound' mailing for a navigation system was sent around Christmas 2009. On the cover we see a busy highway. After opening we hear a radio voice giving a traffic announcement. Special feature of this navigator is that it has a clever feature to navigate around the busy traffic. Result:..... an empty highway.
- Client —
Pride PR
- Product —
Spirit LIVE TMC
- Link
Krijgsman
Krijgsman is a fruittrader. It was given to do something with the word itself like a ligature in which two letters combine. The result is an organic extension of the letter "J" which is like the curved banches of a grape plant. This logo was never used.
- Client —
Vurig Media
- Product —
Fruit trading
Electronic Arts
Electronic Arts (EA) is an international developer of video games. New products are always big news and each one of them is reason for a press event. To invite the people responsible for spreading the word these E-mailings were sent.
- Client —
PridePR
- Product —
E-mailing
- Link
Conversielab
Conversielab (Conversionlab) optimizes conversion of online campagnes. A difficult if not impossible process to visualize so I decided to just try to visualize conversion in itself. In the result we see the name "Conversielab" converse from thin to a fat typeface. I added the diagonal red rectangle as a background to make it more dynamic, active and to emphasize the aspect of change.
- Client —
Conversielab
- Product —
conversion optimizing
Studio Lokaal
Studio Lokaal helps people and companies to find their place in society. The target audience is young and the tools they give to help are modern so the site needed a young, fresh and optimistic feeling.
- Client —
Inventeers
- Product —
website
- Link
Coca Cola Enterprises
These graphics were part of a recruitment campaign for Coca Cola Enterprises Holland. A strong and simple Coca Cola visual was needed to strengthen the given headline "Enterprise Yourself". By simply putting a man behind the famous typical Coca Cola bottle with its female outline makes the man becoming one with the bottle. Which gives an extra dimension to "Enterprise Yourself". The visual on the left is a cover for a booklet about the job possibilities. The banner on the right was to bring you directly to the career page on the website.
- Client —
Concept Brigade
- Product —
recruitment campaign
- Link
Main Freight Carriers
Main Freight Carriers organizes transshipment cargoes to various European countries. The cargoes go by truck, airplane or boat. To point out the various ways they use"land, air, sea" as a pay off. In this brochure I used three lines to emphasize these three pillars. I found a picture in which all three pillars; air (up), sea (middle) and land (down) are present. The three lines continue inside where the three words are even more emphasized with their own suitable background. A varnish was used to enlighten the lines on the cover and to write a nearly visible big "AIR" inside.
- Client —
Lettow Studios
- Product —
corporate brochure
Gisser Sieraden
Gisser is a dutch jewelry wholesale distributor. The company needed a logo in which clients (jewelry stores) recognize the type of business in a subtle way.
- Client —
Lettow Studios
- Product —
Jewelry wholesale distribution
- Link
FényPosta
FényPosta is hungarian for light mail. The idea behind the product can best be compared with horoscopes. Here the user gets advice on how to improve her/his life. The envelope is much emphasized because you get your advice by mail which is why 'post' is in the company's name but also because unlike many similar companies this mail is not E-mail but it's old fashioned snail mail. Which makes it more private, exclusive and honest. The client wanted to see a hart (life) in the logo. Just using a heart wouldn't do because it's meaning is to general so I combined it with an envelope to give more meaning to it. The wings are added because they strengthen the idea of snail mail As an overall style I chose the friendly old greek style because that suits very well to this horoscope like product and it gives a feeling of untouchable wisdom.
- Client —
Visiontech
- Product —
life improvement
- Link
Algae food & fuel
Algae Food & Fuel designs, builds, sells and installs bioreactors for the production of algae. The site is built up from many green tones to emphasize the good aspect of the Algae and to give it a natural feeling though enough serious to attract business posibilities.
- Client —
Lettow Studios
- Product —
bioreactors
- Link
Indal Lighting Solutions
Indal Lighting Solutions is a maker of outdoor lighting products. As in many fields, environment issues are taken more and more seriously and therefor it was given to involve this awareness in advertising. The products in this campaign bear some resemblance to natural figures and it's feels like nature is where the designer found it's inspiration to create them.
- Client —
Kontrast Kommunikatie
- Product —
Outdoor lighting
dance academy
This is one of my rescent illustrations for a dutch dance academy. More illustrations you find at the link below:
- Client —
Video VL
- Product —
end of the year DVD cover
- Link
