Brand design is about the total experience your clients get from the moment they meet you, visit your company and look at your website or brochure. It's about how the message is presented. Of course, it has to look nice, but more importantly, it has to communicate well. Your message has to be told quickly and effectively. In one consistent style. So you will be recognized and remembered.
Branding only works when it's implemented consistently throughout the company and its media channels. Of course, it's important to have a brand-on website and business card but also Word documents and Powerpoints are part of the identity. Everything has to be done in the same consistent style to be recognized and remembered.
Climate change is here. The earth is in need of a clean up. Our business used to be one of paper and ink. Fortunately we have online alternatives now to get our message across. As a Green Brand Designer I encourage my clients to think about the earth and use online solutions where possible.