Brand design is about the total experience your clients get from the moment they meet you, visit your company, unpack your product, looking at your website or brochure. It's how the message is presented, how the content is placed, how it's organized, and the corporate language you use.
Of course, it all has to look nice, but more importantly, it has to communicate well. Your message has to be told quickly and effectively. In one consistent style. So you will be recognized and remembered.
Branding works best if its implemented consistently throughout the company. Started with a new logo I created for Riscure a wide range of media. From internal informative and decorative materials like brochures and posters to external promotional materials like folders, banners and PowerPoints. Everything done in the same consisting style but with enough variation to make each item enough different to keep things interesting.
Riscure helps secure complicated electronic systems. In order to do that they often have to break them first to be able to create a fitting safety feature.
Circles have become an important part of Riscure's visual identity. The different parts of circles seemingly turning around each other are inspired by the inside of mechanical locks and represent the breaking and securing (unlock and lock) of the system.
Branding only works when it's implemented consistently throughout the company and its media channels. Of course, it's important to have a brand-on website and business card but also Word documents and Powerpoints are part of the identity. Everything has to be done in the same consistent style to be recognized and remembered.
See cases for the complete identity
Before going solo I worked as a graphic designer / art director at several design studios and advertising agencies in Holland and Hungary.
I have created a wide variety of media online and in print for bigger and smaller brands like Volvo, KPN, Toshiba, Mio, Sixt, Coca Cola, Volksbank, Bosch, MFC, EA, Tomkins, Windt Le Grand Leeuwenburgh Advocaten, Budapest Bank, Riscure, Dansacademie Lucia Marthas, Zespresso, Zepter, Bonbonetti, Carussel, Dunavox, Netgear, Epson, LeefJeMerk, PridePR, NN.....
Climate change is here. The earth is in need of a clean up. Our business used to be one of paper and ink. Fortunately we have online alternatives now to get our message across.
As a Green Brand Designer I encourage my clients to think about the earth and use online solutions where possible. Why waste money on a printed newsletter when you can have a professional digital Mailchimp newsletter free and at the same time do something good for the planet?